Volkswagen of America and U.S. Soccer have announced a multi-year presenting partnership. As the Official Vehicle of U.S. Soccer, Volkswagen will have a presence across the organization's properties, including the Men's and Women's National Teams.
Volkswagen is proud to partner with U.S. Soccer, the governing body for soccer in America. This partnership will allow them to engage with soccer fans of all ages and support the expansion of the sport in the U.S.
Volkswagen of America has been a valuable partner of U.S. Soccer for many years and has expanded its relationship with them more meaningfully. Volkswagen is committed to developing soccer at all levels, and U.S. Soccer looks forward to working together to continue to grow the game in this country.
What do the Volkswagen and U.S. Soccer partnership mean for the sport?
The Volkswagen brand is synonymous with quality and success. Volkswagen's commitment to U.S. Soccer will help players develop, increase participation and attract new coaches. This partnership will also engage fans and work to continue driving toward becoming the dominant sport in the U.S.
The agreement between Volkswagen and U.S. Soccer was facilitated by SUM, a fifteen-year partner with U.S. Soccer. SUM is a marketing, event management, and media company that has been a vital part of the growth of soccer in the United States. The agreement will help to ensure the continued growth of soccer in America by providing financial stability for the USSF and its affiliated organizations.
U.S. Soccer CEO Dan Flynn and Volkswagen CEO Scott Keogh unveiled the partnership at the Detroit Auto Show.
Keogh and Flynn spoke about the importance of the collaboration between Volkswagen and U.S. Soccer.
The partnership will give Volkswagen branding rights for:
- The U.S. Soccer National Teams
- The Men's and Women's National Teams
- All Youth National Teams
- The Para 7-a-side
- Beach and Futsal National Teams
- The U.S. Soccer Development Academy
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Volkswagen was the first automaker to partner with the U.S. Soccer Federation. This new agreement will continue to help both organizations work together to promote and grow the sport. Volkswagen and the U.S. Soccer Federation share the same goal of developing soccer in the United States.
Visit our Orlando, FL dealership for more information about Volkswagen Extending its Partnership with U.S. Soccer Federation.
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